As mentioned in my presentation, there is a concept called Customer Immersion Experience at Microsoft. This is what I work with and it’s extremely fun and challenging. There’s only one person who drives this project in Sweden and that unique role was delegated to me when I stepped into the MACH program. In other words, it’s a privilege to have this kind of trust.
Since January, I’ve been totally focused on learning what CIE is all about, which partners that work with the concept, who wants to use it in a nearby future, how we internally use it as a tool, learning about the products included, create and send newsletters about updates and information, ensuring the installation of new versions internally as well as at partners, working on a new interior plan, present the concept for partners, etc.
The tasks vary on a daily basis and each day really looks different. Basically, the only read thread is that nothing is continuous.
So what is the Customer Immersion Experience?
In short, it is a physical room where we invite our customers to experience Microsoft
Productivity Platform. With productivity we refer to products such as SharePoint
, Exchange, Office 2010 and Lync. Here the customer gets to role play in a simulated
“day-in-the-life” as employees on a fictitious company. Together with a facilitator, they get different tasks that they have to perform and through that see the value of the whole platform and the seamless circle between our products.
I’m not working directly towards customers but via our partners. Regardless of who is in the room, it really is fascinating to see the reactions afterwards. We offer great products and that is manifested during such a session. We are not alone in thinking our products are good.
The CIE concept is still pretty new, yet it has already had great success around the world. As we tend to say: “You would never buy a car without test driving it before. Neither would you bid on a house you’ve never seen. Or would you?”
So, I’m looking forward to drive this concept to success even more here in Sweden, both internally as well as externally. By attending events, giving presentations, keep a straight strategy, freshen up the existing room, keep a good relationship with partners and colleagues, shape and design the whole concept…and so on. Variety and challenges in a fantastic mix.
Do check out the Swedish MACH blog as well, you can also access the blog in
English! (Bing translate)
//Atefeh Sebdani
Be Your Future 